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See how far we've come!

Scroll through some of the steps of our journey below. See more on our social media.

Writer's picture: SimplexDNA teamSimplexDNA team

Updated: Aug 17, 2022

Today, let's introduce you to our brilliant CEO and Co-Founder of SimplexDNA:

Prof. Dr. Kristy Deiner!


Kristy is fascinated and humbled by biodiversity and has spent hours, likely years, immersed in lakes and rivers from mountain tops to tropical islands unwinding the tangled banks of life to understand their inter-workings and connections. Discovery, exploration and learning are her key motivators.

She has worked across a spectrum of institutions from museums to universities across the US and Europe as a scientist, professor and always a student. For the last 10 years she has been developing new ways of observing the biodiversity of Earth through the power of sequencing environmental DNA.

She is the inventor of the ‘syringe method’ for sampling eDNA, now used by SimplexDNA all over the world. She also discovered that rivers are conveyor belts of biodiversity information through the transport of eDNA.


She believes in the power of observation and data to inform better decisions and as co-founder of SimplexDNA she is keen to build better biodiversity monitoring systems for our sustainable future.

Writer's picture: SimplexDNA teamSimplexDNA team


On September 2, SimplexDNA attended the 9th Swiss Green Economy Symposium in Winterthur entitled ‘sustainability needs brilliant minds’. The venue was a fabulous meeting where industry, politicians, and NGOs come together and discuss challenges but also opportunities for much-needed change. We were inspired by listening to the various changemaker impulse talks by companies and public authorities, explaining why and how they implement the UN Sustainable Development Goals in their work environment. One of the major challenges remains the question of how do we measure the progress on SDGs and how to share data and reach the highest impact.


Clearly, there is much work to be done to reach the targets formulated in the SDGs by 2030. It will not only need one single brilliant mind but many of them discussing, debating, and working together to lead the way forward. We from SimplexDNA hope to be a part of this journey leading to a sustainable future where economy, ecology, and societal aspects are not treated as contradictory terms but are equally valued aspects contributing to our sustainable aims.


Elvira Mächler

Co-founder of SimplexDNA

Updated: Jun 5, 2021


Standing near Lake Tahoe, early on a cold spring morning, waiting for the school bus, an image so imprinted in my mind was composed. It was the way the steam rolled off the surface of the still lake, the iridescent shimming of the first sun light, and the splash of colors that filled the sky. I took a breath and it set my complete emotional state for the day, I was 10. I remember nothing of the rest of the day or its events, just that image and the overwhelming feeling of connection to the place. I even painted it (don’t laugh as I was only 10, see here for a real photo of what I mean), but I still think about that morning from time to time. It taught me the gift of being present and connection to place.


From that point in time to this, I have work tirelessly to create a reality that harnesses the power of being connected in such an intimate way with our environment-to save life on earth. Our connection with the natural world and all that nature provides to people cannot be lost, and on today’s World Environmental Day, I hope that you too can all find solace in a space or memory of a place such as I have.


Moving forward, we need to foster the innovations of the future to reclaim the present and keep earth in a safe operational space. We need to do this not only for humanity, but all life. To this end, I hope you will join us on our journey and build the biodiversity monitoring solutions of the future and compose the iridescent, bold and vibrant space we can all connect with…because quitting is not an option.


Kristy Deiner

Co-founder of SimplexDNA


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